When America's current financial woes began, the economy was simply considered sluggish. That sluggishness has since slid into a nationwide recession, and no one wants to see it become another Great Depression. What can businesspeople do to strengthen their chances of surviving the recession – and improve the economy in the process?
This was the topic of discussion for the night and host, Mark McLaughlin, President,
Quad Cities Advertising Federation, and Public Relations Specialist, Nehlsen Communications, said the panelists in this program would share practical suggestions for cost-effective marketing in a poor financial climate. "The goal is for every attendee to leave the program with several practical, useful ideas in mind that they can implement when they get back to work," he said.
"Many businesspeople feel they shouldn't promote their companies during a recession because no one is spending any money," said Mark McLaughlin. "But that negative mind-frame just accelerates a downward spiral. Companies that continue to promote themselves during poor economic times gain more market share and become even stronger when finances improve."